About us

A family with deep roots in the Roero.

Twenty hectares of land with diversified cultivation in the municipality of Monteu Roero. A company born through the determination and the passion of the “BAJAJ”, a family with humble origins, that trusted in its potentialities.

“At the age of 11, my father put me on a tractor and he said me “Drive it!”. At that time, we were one of the few families in the village, with a vehicle like that.
That year, working with my tractor also into other farms, I was able to economically support my family.”

Giovanni Moretti

Today Giovanni Moretti, his brother Elio and his son Adriano, learning from their ancients’ experience, continue to guide the company towards a future not only characterized by fruits and vegetables production and quality wines, but also by a great focus on wellcome and on didactics.

The curious tale of the Bajaj

The word “Bajaj” derives from the piedmontese dialect “bajé” that means “yawning” , “dozing”.
The use of name “Bajaj” comes from the tradition diffused in the area, of giving “nicknames” to the families to be distinguished. These nicknames were usually linked to a physical or character characteristic of a member of the family, or to the job.
In this case, the elders of the village tell that the Lenoris family (maternal family of Giovanni) was called like this because it was composed by quiet people, working hard, but also singing and doing party if necessary!
Also the origin of the family is curious: Giovanni and Elio’s grandparents were two orphans. Their provenance is still a mistery…

Photo gallery